Kenshoo, a San Francisco, CA-based provider of predictive media optimization technology, raised $20m in growth financing round.
The round was led by Bain Capital Ventures with participation from existing investors, Sequoia Capital, Arts Alliance, and Tenaya Capital. In conjunction with the funding, Deepak Sindwani, Partner, Bain Capital Ventures, will join Kenshoo’s board of directors.
The company plans to use the funding to further expand operations.
Led by Yoav Izhar-Prato, co-founder and chief executive officer, Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. It is a Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid.
The company currently delivers more than 1 trillion digital advertisements on an annualized basis and tracks over $200 billion in annualized online client sales revenue. Earlier this week, Kenshoo announced that its Halogen solution, an advanced and accurate predictive modeling engine that powers various components of its platform to automatically optimize campaigns, had emerged from beta.
Clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos.