Datalogix, a Westminster. Colo.-based provider of a solution that connects digital advertising to in-store sales, received an investment from Breyer Capital.
The amount of the transaction was not disclosed. In conjunction with the funding, Breyer Capital’s Jim Breyer will join Datalogix’ board of directors.
Led by Eric Roza, CEO, Datalogix provides core infrastructure to connect digital advertising to in-store sales.
It allows brands to reach audiences of buyers across display, video, mobile, social, direct mail and TV.
The company’s expertise spans the major consumer segments, including Retail, CPG, and Automotive.