Connectivity, a Burbank, CA-based software provider of customer intelligence and engagement solutions for businesses, secured $6.35m in Series A funding.
The round was led by Greycroft Partners, with participation from Rincon Venture Partners, Daher Capital, Double M Partners, TenOneTen Ventures, Eytan Elbaz and SLP Ventures.
The company intends to use the funds to accelerate planned enhancements to its platform.
Led by Matt Booth, CEO, Connectivity provides a customer intelligence platform which allows businesses to monitor what customers are saying about them on thousands of social media and review websites and engage and interact with them online, understand interests and benchmark themselves against their closest competitors.
An advanced sentiment analysis tool dives deeply into customer opinions and customer segments, showing businesses what keeps customers coming back and identifies opportunities for future growth.
Connectivity, which is also the parent company of popular local search sites YellowBot.com and weblocal.ca, changed its name from Solfo to align its brand with the vision of facilitating meaningful intelligence-driven connections between businesses and their customers.
It has secured more than 92,000 paid business accounts.