Beamr, a Tel-Aviv, Isreal-based provider of image and video optimization products, raised $9.5m in funding.
Backers included Marker LLC and Innovation Endeavors.
The company intends to use the funds to accelerate development of its technologies and expand its marketing and sales activities in the US and globally.
Led by Founder and CEO Sharon Carmel, Beamr provides Ultra-HD and HEVC optimization technologies that will allow streaming of Ultra-HD (4K) content to broadband-connected customers.
According to the company, its video optimization technology reduces the bitrate of H.264 video streams by up to 50%, without affecting perceptual quality or altering the format of the original stream, and enables smoother delivery of HD video over existing mobile and broadband connections, with cost savings to content distributors, OTT service providers, and network operators.
The technology has been installed at Hollywood’s major studios, and commercial deployment is expected soon.
Prior to developing its video optimization technology, Beamr had released JPEGmini, a software product that reduces the file size of images by up to 5x (80%), with no visible impact on image quality.