AdRoll, a San Francisco, CA-based ad tech company, raised $70m in funding.
The round was led by Foundation Capital, with participation from new investors Institutional Venture Partners, Northgate Capital, Performance Equity and Glenmede as well as existing investors Merus Capital, Accel Partners and Peter Thiel. In conjunction with the funding, Eric Liaw of Institutional Venture Partners will join AdRoll’s board of directors as an observer.
The company, which had previously raised $19m, intends to use the funds to expand its product portfolio and deepen its new cross-device offering to reach customers on mobile devices.
Led by Adam Berke, Greg Fulton, and Lauren Vaccarello, who recently published The Retargeting Playbook, a guide to retargeting for every marketer, AdRoll provides a retargeting platform which enables brands of all sizes to create personalized ad campaigns based on their own website data across the largest display inventory sources, including Google AdX, Twitter and Facebook.
It has over 15,000 active advertisers in more than 100 countries. Clients include Zendesk, New Relic, and Alex and Ani—turn.
The company recently launched AdRoll Retargeting for Mobile.