Reflektion, a San Mateo, CA-based developer of a retail analytics platform, raised $8m in Series B funding.
The round was led by Intel Capital with participation from NIKE, Inc. and other private investors.
The company plans to use the funding to support customers, to launch its ecommerce and business intelligence solutions in the market, as well as for additional product development, and expanded sales and marketing activities.
Led by Sean Moran, president and CEO, and Amar Chokhawala, founder and CTO, Reflektion provides a Software-as-a-Service (SaaS)-based predictive analytics platform for retailers and brands to detect trends and predict in real-time what each customer is likely to buy next, to drive higher sales and customer engagement.
Customers include Converse, O’Neill, A.M. Leonard and RealTruck.
FinSMEs
04/03/2014