Percolate, a New York City-based content marketing platform, raised $24m in Series B financing.
The round was led by Sequoia Capital, with participation from existing backers GGV Capital, First Round Capital, Lerer Ventures and WPP (as we recently covered here). In conjunction with the funding, Mike Dixon of Sequoia joined Percolate’s board of directors.
The company intends to use the funds to expand globally and further develop its platform.
Led by Noah Brier, CEO and Co-founder, Percolate provides brands, agencies, and other external partners with a content marketing platform to plan, create, and manage quality content at scale to attract and retain customers.
The company has offices in London and San Francisco.