Lookback, a Sweden-based platform for analyzing user experiences via video testimonials all captured directly on mobile devices, raised $2.2m in seed funding.
The round was led by European investor Lakestar, with participation from Index Ventures and angel investments from and Ilya Sukhar, co-founder of Parse.
The company intends to use the funds to expand the platform, the team, and services.
Co-founded by Joachim Bengtsson and Jonatan Littke, Lookback provides designers and developers with a platform to have a 360 degree understanding of how users communicate with their apps by recording user expressions with the front-facing camera along with the on-screen interactions.
– Record user experience testing; tracking gestures within the app, time spent in each major function of the app and facial expressions and video comments while testing an app.
– Upload, filter, sort and tag user experiences on the web by type of device, user testing, app version, etc.
– Playback experiences on the web with a synced playback of all data sources including screen and camera video, sound and display of the user’s touches on the screen, while supporting (and displaying) change of orientation on the device.
– Post comments and share experience for a particular moment, or as a whole, with others directly through a link.
Launched in beta in late 2013, Lookback is now being used by thousands of companies, including Spotify, Yammer, Venmo and King.com.
In addition to the funding, Lookback is launching its new SDK for iOS, Lookback Safe, which can be integrated as a plugin to existing apps in the App Store. Acting as an opt-in experience, the plugin allows users to become a UX quality tester if they choose and can test apps, report bugs and leave comments on UX/UI issues within the app.