Heyo, a Blacksburg, VA-based provider of a social marketing platform for small businesses, closed a $2m Series A financing.
Valleys’ Ventures, LP, of Radford, VA, was the sole investor in the round, joining David Cohen of Techstars and Paul Singh of 500 startups.
The company intends to use the funds to accelerate product development initiatives and user growth, by hiring developers.
Founded in 2012, by CEO Nathan Latka, Heyo provides a cloud-based social marketing platform for small businesses looking to capture likes, emails, and sales in social media campaigns. It also monitors campaign success and then recommends the highest converting campaign strategies to other customers.