PubMatic, a Redwood City, CA-based programmatic advertising platform company, raised $13m in funding.
The round was led by Nokia Growth Partners (NGP), which joined August Capital, Draper Fisher Jurvetson, Helion Ventures, and Nexus Venture Partners.
Led by Rajeev Goel, Co-Founder and CEO, PubMatic provides a programmatic advertising platform across mobile, display and video. Its platform, proprietary technology and advanced mobile capabilities allow online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP).
In the words of Goel, the investment aims to enhance its direct market access by plugging into the global NGP and Nokia presence.
FinSMEs
07/02/2014