PubMatic Raises $13M

Pubmatic_logoPubMatic, a Redwood City, CA-based programmatic advertising platform company, raised $13m in funding.

The round was led by Nokia Growth Partners (NGP), which joined August Capital, Draper Fisher Jurvetson, Helion Ventures, and Nexus Venture Partners.

Led by Rajeev Goel, Co-Founder and CEO, PubMatic provides a programmatic advertising platform across mobile, display and video. Its platform, proprietary technology and advanced mobile capabilities allow online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP).

In the words of Goel, the investment aims to enhance its direct market access by plugging into the global NGP and Nokia presence.



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