DataMentors, LLC, a Tampa, Fla.-based full-service data quality, data management and business intelligence provider, received an investment of undisclosed amount.
The round was led by Brook Venture Partners with participation from co-investors Bay Capital of Providence, RI and Pride’s Crossing Capital of Wakefield, MA.
The company intends to use the funds to expand adoption of its platform.
Led by CEO Bob Orf and president Anders Ekman, managing partner of data-based marketing company Attain Group, which is merging into the firm, DataMentors provides database preparation and maintenance marketing solutions to clients in banking, healthcare, retail, and other industries.
The company’s product allows marketers to generate insight from their data and target the right customers with the right offers and campaigns. It also has proprietary access to a third party data file, allowing clients to target new prospects and understand more about their existing customers.