Yotpo, a Tel Aviv, Israel-based provider of a social reviews solution for e-commerce websites, raised $10.7m in funding.
The round was led by Blumberg Capital, with participation from existing investors Rhodium, Gandyr Group, Oliver Jung, 2B Angels, Magna Capital Partners, Plus Ventures, Zohar Gilon and other strategic investors.
The company intends to use the funds to improve the platform, develop new features for premium plans, and hire new people (read here).
Founded in March 2011 by Tomer Tagrin and Omri Cohen, Yotpo offers a product reviews solution for eCommerce sites. The platform allows store owners to generate reviews and use them to increase traffic and sales from social media, email and other channels.
The company says it currently serves over 30,000 businesses helping them generate more than 500,000 reviews.
01/12/2014: Yotpo Raises $1.5M in Seed Funding