Suja Juice, a San Diego, CA-based producer of 100% organic, non-GMO verified juice and smoothie brand, received a minority growth capital investment from consumer-focused private equity fund Alliance Consumer Growth.
The amount of the deal was not disclosed.
The company intends to use the proceeds for product innovation, distribution expansion and consumer marketing efforts. ACG joined existing investor Boulder Brands Investment Group, which previously made a minority investment in Suja in 2013.
Founded in May 2012 by CEO Jeff Church, Suja currently sells organic, non-GMO, cold-pressured juices and smoothies at Whole Foods Markets, Sprouts, and select natural and grocery stores nationwide.
It offers two handcrafted lines of cold-pressured juices: Suja Classic (packed with pure fruits and vegetables) and Suja Elements (packed with vital nutrients), which are 100% Certified Organic and verified Non-GMO by the Non-GMO Project.