Spredfast, an Austin, Texas-based independent provider of a social relationship platform, raised $32.5m in growth capital.
The round was led by Lead Edge Capital with participation from existing investors Austin Ventures, InterWest Partners, and OpenView Partners.
The company intends to use the funds for new people acquisition, product development and global expansion.
Led by Rod Favaron, CEO, Spredfast provides a social relationship platform that allows enterprise brands to to manage their strategic social programs. The solution enables people to engage in more conversations from a single software platform on supported social networks like Facebook, Twitter, LinkedIn, Google+, YouTube, Foursquare, and popular blogging platforms.
It is used by more than 300 enterprise brands including General Mills, AT&T, Jason’s Deli, Warner Brothers, Whole Foods Market, Discover, Target, REI, Market, Rackspace, AARP, AGAIN Interactive, Coty Beauty, HomeAway and Ogilvy.