PicBadges Raises Pre-Seed Funding from Wadi Ventures

picbadgesPicBadges, an Israeli provider of a platform for collecting and creating visual symbols that represent personal interests, actions and achievements, raised a pre-seed funding from Wadi Ventures.

The amount of the round was not disclosed.

The company intends to use the funds to further develop its product by strengthening the bond between content creators and their audience.

Led by Moti Menachem, Founder and CEO, PicBadges developed an editor that allows users to generate a sharable visual object and spread it virally across social channels on web and mobile in order to promote their ideas, activities, events, and interests.
When users collect and wear them it yields a high marketing value that the company calls “Badgevertising”, which increases the exposure of the brand.

The company’s integration tools relate to any sort of action – donation/political campaign/Showing support to favorite bands, etc.

PicBadges has more than 16MM users. International brands including Nokia, Disney, Swatch, Zynga, Starbucks, Nikon ,Mitt Romney, Pearl Jam, MTV music, SEVENTEEN have used the platform to date.



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