Origami Logic, a Menlo Park, Calif.-based developer of marketing intelligence solutions, raised $15m in Series B financing.
The round was led by Jafco Ventures, with participation from existing investors Accel Partners and Lightspeed Venture Partners. Jeb Miller, a general partner at Jafco Ventures, will join Origami Logic’s Board of Directors.
The company, which has raised $24.3m to date, intends to use the funds to accelerate its engineering, sales and marketing efforts.
Led by Opher Kahane, CEO and co-founder, Origami Logic provides brands with a marketing intelligence platform to collect and organize disparate marketing data, to discover, quantify, visualize, and evaluate facts happening with their campaigns and programs.