LiveIntent, a New York e-mail marketing company, closed a $20m Series C funding.
The round was led by Bullpen Capital with participation from lpha Capital, Valor Capital and VR.
The company intends to use the funds to continue to expand operations (after growing 3x in 2013) and hire additional people (read here).
Led by Matt Keiser, LiveIntent provides a cross-channel platform for brands to engage subscribers. The company delivers real-time display advertising within email on any device, at the time a message is opened.
It provides ad serving, DSP/trading desk and exchange capabilities for advertisers, agencies, and publishers.
FinSMEs
16/01/2014