Invoca, a Santa Barbara, CA-based provider of cloud inbound call marketing technology, raised $20m in Series C funding.
The round was led by Accel Partners, with participation from previous investors Upfront Ventures and Rincon Venture Partners. In conjunction with the funding, Accel Partners’ Kobie Fuller joined Invoca’s board of directors.
The company intends to use the funds to scale operations with the aim to accelerate its annual revenue growth rate of nearly 200 percent.
Founded in 2008 and led by CEO Jason Spievak, Invoca provides CMOs with a patented call marketing automation platform and analytics software that delivers attribution and analytics, programmatic marketing automation, and integrations with leading marketing systems such as Salesforce, Kenshoo, Marketo, iCrossing, CAKE, Tealium, and HasOffers among others.
The company has more than 3,000 clients including Liberty Mutual Insurance, OpenTable, Answer Financial and DirecTV.