The financial terms of the deal have not been disclosed.
Led by Mark Pascarella, CEO, and based in Cambridge, MA, uberVU provides social businesses with tools to listen to, analyze and derive actionable insights about their market and customers by understanding the social audience, discovering marketing insights, driving content marketing, and streamlining reporting.
Clients include more than 200 enterprise customers such as 3M, NBC, Heinz, Fujitsu, SC Johnson, Getty Images, indiegogo, L’Occitane and others.
The acquisition aims to accelerate HootSuite’s analytics roadmap for HootSuite Enterprise customers.
Led by Ryan Holmes, CEO, venture-backed HootSuite provides a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one web-based dashboard. It features advanced tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting.