The amount of the deal was not disclosed.
Founded in 2008 by Dr. Dominik Matyka, Christian Laase, Andreas Richter, Plista provides innovative solutions for targeted real-time digital advertising and content marketing. It leverages a platform for advertiser to display scalable text/image advertisements, interactive proprietary video formats, and native advertising in an extensive network of partner websites. Funded by DuMont Venture, High-Tech Gründerfonds, NWZ Digital and Omnes Capital, the company currently works for blue chip clients including Volkswagen, Sony, and Coca-Cola, among others.
It employs about 100 people in Germany, Austria and Switzerland.
a WPP company, GroupM supports each its operating companies Maxus, MEC, MediaCom, Mindshare, Catalyst, Quisma and Xaxis as both a parent company and a collaborator in activities for clients, including trading, content creation, digital communications, new business, finance, proprietary tool development and other critical capabilities.