Ensighten, a Cupertino, California-based provider of an enterprise data and tag management platform, closed a $40m Series B funding round.
Insight Venture Partners made the investment.
The company intends to use the funds to expand globally via increasing sales and marketing operations and continue product development.
Led by Founder and CEO Josh Manion, Ensighten provides a cloud-based Agile Marketing Platform (AMP) that enables digital marketers to deploy and manage all third-party tags from a single Web interface, as well as to collect, own and use onsite, offsite and offline data to optimize digital touchpoints and personalize the experiences of individual consumers with minimal involvement of code developers or the IT organization.
The company’s platform processes tag requests from 30,000 Web domains across 150 countries, representing brands such as Brooks Brothers, Capital One, E-Trade, Microsoft, monster.com, Sony Electronics, Staples, Symantec, T-Mobile, United Airlines and Walmart.
12/09/2012: Ensighten Closes $15.5M Series A Funding