adQuota International ApS, a Copenhagen, Denmark-based premium mobile advertisement platform, raised €2.5m in funding.
Venture capital firm Northcap made the investment. In conjunction with the funding, Jacob Bratting Pedersen, Partner in Northcap joined adQuota’s Board. In addition, Founder and former CEO of Ad-pepper Media, Ulrich Schmidt, joined as Chairman.
The company intends to use the funds to expand into new markets by setting up new operations and acquiring existing mobile advertisement companies.
Founded in 2010 by Torben Majgaard and led by Michael Buch Sandager, CEO, adQuota provides publishers of mobile websites and applications with a platform and tools to monetize their mobile publications, and creates rich mobile advertising experiences. It focuses on Rich Media formats for apps and web sites on both mobile devices and tablets. adQuota adStudio provides creative and technical production of Display Banner Ads, Rich Media Ads and Coupon Campaigns.
More than 200 publishers use adQuota, which reaches more than 35 million readers and app-users monthly.