YieldMo, a New York City-based provider of mobile advertising solutions for publishers and marketers, raised $8m in Series B financing.
The round was led by Google Ventures with participation from Union Square, Genacast, Rhodium, Dace Ventures and ff Venture Capital.
The company intends to use the funds to continue building technology infrastructure and adding publishers and advertisers to its platform.
Co-founded by Michael Yavonditte, CEO, Teddy Jawde, Todd Coleman and Rick Eaton, YieldMo provides technology for marketers to purchase high quality ad placements in consumer-friendly formats on mobile pages and apps of premium publishers.
FinSMEs
09/12/2013