wywy, a Munich, Germany-based provider of second screen ad tech and TV analytics offerings, secured a $7m series B funding.
Backers included existing investors Cipio Partners and others.
The company, which had raised $3.1m series A round in 2012 (read here), intends to use the funds to expand its offerings to the European and US markets.
wywy specializes in connecting TV & online through real-time TV data. Its technology synchronizes accompanying TV content and advertising in real-time with the actual live broadcast. Through its wholly owned subsidiary Idioma Ltd., wywy has been a provider of broadcast monitoring and automated detection technologies to a global client base since 2001.
The company is hiring.