The round was led by Icon Venture Partners.
Founded in 2012 by digital marketing veterans Rudd Davis and Ryan Denehy, Swarm has developed technology to track customers in-store through their smartphones, providing brick-and-mortar retailers with data, personalization and marketing techniques proper of e-commerce stores. It is compatible with leading POS platforms and Wi-Fi providers.
The company, which has offices in Los Angeles, New York, and Australia, is currently hiring (email@example.com)
To date, Swarm has raised $4.5m in funding.