People Pattern, an Austin, TX-based provider of an advanced analytics marketing platform, raised $4.5m in Series A funding.
The round was led by Mohr Davidow Ventures, with participation from other unnamed private investors. In conjunction with the funding, Bryan Stolle, general partner at Mohr Davidow, will join People Pattern’s board of directors.
The company intends to use the funds to increase adoption of its platform.
Founded by CEO Ken Cho, who previously cofounded Spredfast, and Jason Baldridge, associate professor of Computational Linguistics at University of Texas at Austin, People Pattern combines social business and data science to automate the collection and analysis of audience data.
The platform identifies high impact audience segments based on social and enterprise data, going beyond demographic and psychographic data, and allowing marketers to monitor advanced, predictive segmentation data in real-time to understand, target and engage active and prospective customers.
Classifiers include: location, age, race, gender, ethnicity, interest, sentiment, and influence.
The solution works across a variety of social networks and countries and in multiple languages.