zanox, a performance advertising network, acquired a majority share in Hamburg, Germany-based performance display provider metrigo.
The amount of the transaction was not disclosed.
Founded in 2011, metrigo is a portfolio company of Berlin-based company builder Project A Ventures, which provided a large parts of its seed funding, Performance Media and Martin Sinner.
Led by managing directors Tobias Schlottke, Christian Müller and Philipp Westermeyer, metrigo provides data-driven solutions for direct response driven display advertising campaigns. Its proprietary Demand Side Platform (DSP) includes Data Management, Real Time Bidding and Ad Serving.
The platform provides direct access to leading inventory marketplaces in Europa such as Appnexus, Rubicon, PubMatic, Improve Digital and Doubleclick AdExchange, and additionally to premium traffic from top AGOF publishers.
It is used by companies such as Zalando, Mobile.de, Sportschek, Performance Media, Mister Spex and Blau.de.
With the acquisition of metrigo, zanox will accelerate development and internationalization of its new product segment “zanox Performance Display”.
Martin Rieß, the zanox country manager DACH, will join the extended management of the company.
FinSMEs
22/11/2013