tinyclues, a Paris, France-based provider of a SaaS Predictive Big Data platform for marketing teams, closed a $1.9m funding round.
Backers included ISAI, Elaia Partners and various business angels. In conjunction with the funding, Denis Payre, founder of Business Objects and Kiala, and as Stéphane Treppoz, President of Sarenza.com, join tinyclues’ Board.
The company intends to use the funds to accelerate its technical and functional development as well as the commercialization of its service platform.
Led by David Bessis, founder and President, tinyclues provides a solution, developed for marketing teams, which allows e-merchants to target and personalize their customer and prospect communications. The platform is based on advanced machine learning algorithms and leverages heterogeneous data environments (socio-demographic data, purchase and response history, web browsing, social data).