Sprinklr, a New York City-based social relationship platform, closed $17.5m in Series C Funding.
Backers included previous investors Battery Ventures and Intel Capital.
The company intends to use the funds to expand its business worldwide including the opening of a UK office.
Founded in 2009 by Ragy Thomas, CEO, Sprinklr provides a cloud-based social relationship platform that enables large businesses to understand customers and build real, human relationships on social networking channels.
The company currently has a roster of more than 350 enterprise brands including Microsoft, Cisco, Intel, IHG, Hearst Digital and Virgin America.
05/02/2013: Sprinklr Raises $15M in Funding