OneSpot, an Austin, Texas-based content advertising company, completed a $5.3m Series A round of financing.
The investment, which broght total funding since launching to $6.8m, was led by Mohr Davidow Ventures with participation from existing and new investors Mack Capital, RSL Ventures, Capital Factory and Bazaarvoice co-founder Brett Hurt. In conjunction with the funding, Mohr Davidow Ventures General Partner Bryan Stolle will join OneSpot’s Board of Directors.
The company intends to use the funds to expand its sales and marketing efforts as well as broaden and accelerate product development.
Led by Chief Executive Officer Steve Sachs, OneSpot provides a platform that automatically turns owned and earned content into online advertising and leverages proprietary technology for programmatic placement. Its proprietary Content Sequencing Engine uses machine learning and predictive modeling to sequence relevant content “spots” according to stages in the customer journey – thereby driving business results such as engagement, product consideration and leads.