MdotLabs, a Madison, WI-based SaaS security platform company for advertisers to avoid invalid traffic, closed a $1.25m first funding.
The company will use the funds to grow our data scientist and software development teams.
Co-founded by CEO Timur Yarnall and Chief Scientist Paul Barford, MdotLabs provides a SaaS security platform to fight invalid activity in web and mobile advertising. The MdotLabs’ AdSecure™ Platform is used by hundreds of publishers and brands to identify and eliminate invalid traffic coming from botnets and click-farms that waste billions in ad campaign spend each year.
The company has offices in San Francisco.