Knozen, a NYC-based personality-probing startup, raised $2.25 million in seed funding.
According to TechCrunch, backers included FirstMark Capital, Lerer Ventures, Greycroft Partners and David Tisch.
Founded by Marc Cenedella, Knozen is still in stealth mode. According to the web site, it will answers the question: “Who do people think you are?” by creating a platform and API to discover, explore, and display the world’s personalities.
Knozen will be launching in the first quarter of 2014.