Index, a San Francisco, CA-based retail software company that brings the personalization and measurement of online commerce to the offline world, secured $7.0m in Series A funding.
The round was led by Innovation Endeavors, Khosla Ventures, AIMCo and 819 Capital.
The company intends to use the funds to continue to rollout with retailers and grow its team (read here).
Founded by CEO Marc Freed-Finnegan and CTO Jonathan Wall, two former Google Wallet executives, Index provides traditional brick-and-mortar retailers with a solution to recognize their customers across channels to deliver personalization that builds loyalty and strengthens customer relationships.
The software ties directly into a retailer’s point-of-sale and provides a real-time connection that links in-store, online, mobile, and social engagement to provide a unified experience. For customers who opt-in, retailers can deliver personalized service — like when they log in online.