The Honest Company, a Los Angeles, CA-based multi-channel family brand providing natural, non-toxic products, raised $25m in financing.
The round, which brought the total funding raised to date to $52m, was led by Institutional Venture Partners, with participation from ICONIQ Capital and existing investors Lightspeed Venture Partners and General Catalyst Partners.
The company intends to use the funds for international expansion, new product development and innovation, and enhanced distribution capabilities.
Co-Founded by CEO Brian Lee and President Jessica Alba, CPO Christopher Gavigan and Sean Kane, The Honest Company provides non-toxic family essentials including bath/skin care, household cleaning, supplements, oral care and baby products available online and at retail partners across the United States.
It is a certified B Corporation.
24/03/2012: The Honest Company Completes $27M Series A Financing