Gainsight, a Mountain View, CA-based provider of Customer Success Management solution, raised $20m in Series B funding.
The round, which brought the total amount raised to date to $30m, was led by Bain Capital Ventures with participation from existing investor Battery Ventures and new investor Summit Partners.
The company will use the funds to grow its engineering, sales and marketing efforts.
Led by Nick Mehta, CEO, Gainsight has just released its new big data platform for connecting frontline employees using CRM systems to data that companies have about their customers, allowing them to identify ways to increase spend from existing customers.
The company’s SaaS suite integrates with Salesforce and uses Big Data analytics to evaluate sales data, usage logs, support tickets, surveys and other sources of customer intelligence.
Customers include Angie’s List, Castlight Health, Marketo and Informatica, among others.