Family Nation, a Florence, Italy-based ecommerce store for baby and maternity products, raised €50k in seed funding.
Club Italia Investimenti 2 made the investment.
The company intends to use the funds to expand its range of products and acquire new customers via an advertising investment.
Co-founded in 2012 by couple Aidan Cox ed Emilia Mugnai, who met each other in Kabul, Afghanistan working for the United Nations and the Afghan Government, Family Nation offers maternity, nursing, clothing, feeding, bathing and changing products, toys and gifts from brands including Aden & Anais, Aqueduck, Amoralia, Atsuyo et Akiko, Babywatch, BecoThings, Belabumbum, Boob, Deuz, Disney & Atsuyo et Akiko, Dogo, Doudou et Compagnie, Family Nation, Fertile Mind, Flensted, Frugi, Gabriela Pardo, Ginger, Hase Weiss, Hatley, Hevea. Jamm, Katvig, KIDSONROOF, Lansinoh, Londji, MakeDo, Milestone Baby Cards, Miller Goodman, Minimonkey, Mitik, Nui Organics, Ocarina, Organics for Kids, Pebble, Piccalilly, Pirouette Cacahouette, Queen Mum, RaZbaby, Serendipity Organics, Shifumi, Silverette, Wee Gallery, Zzzoolight
The company currently is within the acceleration program of Nana Bianca.