Ezoic, a San Diego, CA-based company that provides publishers with an automatic way to improve site layout and advertising revenue, closed a $5.6m Series A funding.
The round was led by Balderton Capital with participation from New Amsterdam Capital, Silicon Valley Bank and private investors.
The company intends to use the funds to accelerate its software development and launch in Q1 2014.
Founded in 2010 by CEO Dwayne Lafleur, Ezoic has developed technology that enhances overall user experience and improves advertising revenue for informational websites across desktop, mobile and tablet. The platform uses an automated process known as “multivariate testing”, which continuously tests different layouts of the same content.
The software is currently in private BETA and has been tested on more than 400 websites.
The company has an office in Newcastle, U.K.