Buzzoole, a Naples, Italy-based provider of an influence engine optimization platform, raised €180k in seed funding.
56CUBE, the Salerno-based incubator created by Digital Magics to support startups in the South of Italy, made the investment.It will also provide the startup with technical assistance and montorship.
It intends to use the funds to continue to develop and launch the platform (the beta version will be released soon) to large enterprises and SMBs.
Led by Fabrizio Perrone, founder and CEO, Gennaro Varriale, Luca Pignataro e Luca Camillo, Buzzoole has developed an algorithm that allows social media users to optimize their online presence and discover the topics they are most influential in.
It enables brands to identify trend setters in their niche market, involve them and generate word of mouth awarding brand ambassadors with dedicated offers such as discounts, product tests, exclusive invitations.
FinSMEs
12/11/2013