Bubbles, a UK-based online personal shopping service, raised £400k in seed funding.
Backers included unnamed private individuals and high wealth investors.
Founded in 2012 by Julian Fisher, a retail entrepreneur, Bubbles provides online shoppers with a platform to find the right product cutting the amount of time a purchase takes – from initial research to transaction.
To date, the platform has already seen 236 merchants sign-up.
The company is also opening another round for further development of the service, as it looks to expand in to the US in the second half of 2014.