addwish ApS, a Copenhagen, Denmark-based provider of wish list services for consumer and e-commerce providers, received a DKK10M (approximately $1.8m) investment from Sunstone Capital Technology Ventures.
The company intends to use the funds for the international roll-out of its wish list solution, which is now used by more than 500 e-commerce shops.
Co-founded in 2007 by Brian Petersen and CEO Kasper Refskou, addwish has developed a new Internet and mobile wish list solution for consumers and web shops.
The new release of the service allows gift givers and recipients to manage the gift registration and purchase process. While developing the new service, the company collaborated with a number of Danish e-commerce shops including, Bilka.dk, Bahne.dk, Designdelicatessen.dk, Lirumlarumleg.dk and many others.