Revenew, a Palatine, Ill-based provider of a marketing network, raised $5m in Series B financing.
The round was led by Allos Ventures with participation from TGap Ventures and Illinois Ventures.
The company intends to use the funds to expand the platform into new segments and to continue adding additional functionality and integration with other marketing systems.
Led by Nasrin Thierer, CEO and Founder, Revenew provides a technology platform that enables a network of manufacturers, resellers and industry groups to promote brands and generate local demand together through distributed marketing. On its cloud-based networking platform, members build target databases, access and share marketing content and funds online, customize and co-brand integrated campaigns and track results.
The company’s network currently includes 45+ national brands and thousands of resellers in the consumer electronics, healthcare and information technology industries. Accounts include The Consumer Electronics Association (CEA®), Lutron Electronics, Nuance Communications, Inc. and Samsung Electronics.