PlayArt Labs Closes Seed Funding

PlayArt Labs, a Tel Aviv, Israel-based independent mobile game developer, closed a round of seed funding.

The amount of the transaction and backers were not disclosed.

Founded in 2013 and led by Adir Wanono, CEO, PlayArt Labs just launched Artistico for iPhone, a game that each level challenges players to place missing objects onto a canvas and restore the world’s great works of art before the clock runs out.
The iPhone version features a series of puzzles that progress through various periods of art history such as the “Italian Renaissance” and “Roots of Modern Art”.
Each period consists of up to eight game levels, which are based on famous art masterpieces.
The launch follows the iPad launch earlier in July.

The company has also partnered with MutualArt, an online community that provides its more than 400,000 members with information on art and artists, as well as locate art exhibitions, lectures and other events. As part of the relationship, Artistico’s latest versions for iPhone and iPad will feature a MutualArt icon on the game’s home screen where players can find local museum exhibits and art events all across the globe.



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