Outbrain, a New York-based content discovery platform, closed a $35m funding.
The round, which brought the total financing to $99m, was led by HarbourVest with participation from existing investors Carmel Ventures, Index Ventures, Gemini Israel Ventures, GlenRock Israel, Rhodium, and Lightspeed Venture Partners, as well as a new participant, Vintage Partners.
The company intends to use the funds to continue to develop the platform and expand its global business.
Founded in 2006 and led by CEO Yaron Galai, Outbrain provides a content discovery platform to help readers find the most interesting content online, and publishers and brands reach a highly engaged audience.
Using personalized links, Outbrain recommends content across a network of more than 700 premium publishers, including CNN, Slate, ESPN, The Telegraph, Le Monde and The Guardian.
It is currently installed on more than 100,000 sites.
The company has 13 offices globally, including the U.S., U.K., Israel, Singapore and Australia.