Nomi, a New York City-based marketing platform for offline businesses, has raised $10m in Series A funding.
The round was led by Accel Partners, with participation from existing backers First Round Capital, Greycroft Partners and Forerunner Ventures.
The company intends to use the funds to grow its engineering and product teams.
Led by Marc Ferrentino, co-founder and CEO, Nomi provides brick and mortar businesses with a marketing platform to quantify the number of visitors each marketing campaign generates, determine how effectively stores convert browsers into buyers, and diagnose operational bottlenecks before they impact the bottom line. Nomi measures, analyzes and optimizes the ROI of offline marketing and store operations initiatives.
11/02/2013: Nomi Raises $3M in Seed Funding