Norfolk, Va.-based Lyks recently launched a social analytics tool with funding secured from Kickstart Seed Fund.
The amount of the deal was not disclosed.
Founded by Brett Stubbs, Lyks provides businesses with a social analytics to instantly know a customer while organizing data and make intelligent decisions leveraging the user base.
The social engine also tracks actions users take on an app, which allows businesses to figure out the top interests and personalities.
The company also provides applications to retarget users based on interests, find common interests between lists of users, instant content personalization, machine learning, segmentation and user matching.
Lyks has launched in public beta to provide its tools for any website, iOS, Android or canvas application that uses Facebook login.