EyeQuant, an Osnabrück, Germany-based predictive eye-tracking solution that analyzes web pages in order to track their visitors’ gazes, raised €500k in funding.
Backers included Ballpark Ventures, Robin McIlvenny and other unnamed investors.
The company intends to use the funds to expand its solution into the mobile sector.
Co-Founded in 2009 as a spinout of the University of Osnabrück by Professor Dr. Peter König and Fabian Stelzer, co-founder and CEO, EyeQuant provides a SaaS, AI platform that analyzes webpages to instantly see what users see so that clients can create landing pages that sell.
The technology has been used at Google, Groupon, T-Mobile, Barnes & Noble. among others.