Versium, a Redmond, Wash.-based provider of data technology and predictive analytics scoring, raised $2.5m in financing.
Backers included TiE Angels Group Seattle.
The company intends to use the funds to accelerate deployment of its technology by hiring data science, and our sales and marketing people.
Led by Chris Matty, CEO, Versium operates a LifeData™ predictive analytics scoring engine, which enables organizations to optimize consumer engagement, improve marketing efficiencies and better understand, retain and find new customers.
It is currently working with a number of brands including major consumer goods companies, wireless carriers, financial institutions, consumer researchers, data services and data analytics companies, giving them access to its API at http://versium.com/versium-analytics-data-api/.