TapInfluence, a Boulder, Colo.-based provider of influencer marketing software solutions, closed a $5.0m Series B funding.
The round was led by existing investor Grotech Ventures and new investor Access Venture Partners. In conjunction with the funding, Kirk Holland of Access Ventures Partners will join TapInfluence’s board of directors.
The company intends to use the funding to hire engineering, marketing and customer success staff throughout the United States.
Founded in 2009 and led by Rustin Banks, president and CEO, TapInfluence provides CMOs and marketers with cloud-based marketing software that automates the creation, management (identify and invite influencers, manage workflow and calendars, target the distribution of content) and measurement of influencer content marketing programs. The platform is licensed by marketers to automate the manual process of finding relevant digital influencers (with audiences on blogs, Facebook, Twitter, YouTube and other social platforms) and collaborating with them to create brand-sponsored content. It includes access to a marketplace of influencers that can be searched by more than 35 different criteria including: reach, topic, gender, language, geography, education, and audience demographics.
Customers include Microsoft, ABC News, Proctor & Gamble, JC Penny and RedBox.