Snaps!, a NYC-based mobile app that invites users to create and share virtual, branded images, raised $2.25m in angel funding.
The round was led by Steve Kantor of S2K, with participation from:
– Ben Barokas of Google,
– Michael Kassan of MediaLink,
– Mike Katz formerly of Yahoo,
– Jonathan Carson of Vevo,
– Leo Hindery Jr. formerly of AT&T,
– Bill Lohse formerly of Ziff Davis Publishing,
– Jay MacDonald of Digital Capital Advisors,
– David Dolgen of Dolgen Ventures and
– Adam Quinton of Lucas Point Ventures.
The company, which had previously raised $1.1m in April 2011 under the name GoldRun from Jeremy Zimmer of United Talent Agency and Ed Matthias of the Carlyle Group, intends to use the funds to expand its sales and engineering teams.
Led by CEO and founder Vivian Rosenthal and newly appointed President Andy Levitt, Snaps! provides a mobile application that invites users to create virtual, branded images and share their creations, or “Snaps”, across social networks (Instagram, Facebook, Twitter and Tumblr).
The company has created mobile marketing campaigns for dozens of brands including Nestle, Kraft, The Baltimore Ravens, The NY Giants, Fox Studios, Sony Pictures, Sofia Vergara, NBC Universal, AwesomenessTV, Showtime, and The Travel Channel.
Its mobile app is available for iOS and Android at http://get.snapsapp.com