The backer was Hallett Capital.
Led by newly hired CEO Christian Nahas and founder Chad Ruff (new CTO), SalesFUSION provides Sales and marketing professionals with a platform to optimize the lead to revenue life cycle by attracting new opportunities, converting them into customers and nurturing them into lifetime relationships.
Key functions include:
– Integrated email campaigns;
– Lead Capture – landing pages, forms, surveys;
– Website visitor tracking;
– Web analytics; and
– Lead scoring.
In addition, SalesFUSION has added David Politis, founder and CEO at BetterCloud, to its Board of Directors.